Sadari Sedari

Sadari Sedari – #SadariYangBaik & #SedariRumah
Sparking sustainability awareness through everyday choices.

The Challenge
Clothing waste is a growing issue, yet many people remain unaware of the impact of fast fashion and the potential of second-hand clothing. The challenge was to educate and shift behaviors, making sustainability feel relevant and actionable for all generations.

The Approach
Our campaign followed a phased strategy to build awareness and encourage long-term behavioral change:

Phase 1: #SadariYangBaik – Building Awareness

Objective: Introduce the importance of sustainable clothing habits.

How?
Launched the #SadariYangBaik campaign to communicate sustainability in an engaging, easy-to-digest way.
Created bite-sized educational content for social media that resonated across different age groups.
Hosted Pasar Raya Keliling, a traveling thrift market, to show the value of pre-loved clothes in funding children’s education.

Phase 2: #SedariRumah – Sustainability Starts at Home

Objective: Move from awareness to action by integrating sustainability into daily life.

How?
#SedariRumah campaign focused on families—educating them on sustainable habits starting from home.
Developed practical how-to content for sustainable living, from upcycling ideas to mindful shopping tips.

Engaged communities through interactive digital initiatives and offline events to make sustainability accessible.